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Is Flavor Really All In Your Brain?


Is Flavor Really All In Your Brain? Endai Heudl/Paul Bloomfield/Getty Images
Is Flavor Really All In Your Brain? Endai Heudl/Paul Bloomfield/Getty Images

Why heavier bowls, a pair of headphones and an electronic lollipop can trick your mind grapes into making food tastier. Plus, the legend of the PB and Mayo sandwich. (And one very cute pepper to avoid!) Featuring Bob Holmes.